If your team is looking for the right co-packaging option, especially for beverage projects, bundle wrapping likely is a top choice. Here’s a look at why it’s such a popular option:
Pros:
- Visually Appealing: With printed film, the visual appeal creates a high-quality finished product that looks superior with high graphics and colors while delivering a great promotional message and point of purchase impact.
- Can run with or without tray: Bundle wrapping minimizes waste by eliminating the need for additional carriers like corrugated or chipboard, reducing material use and lowering the carbon footprint compared to traditional box packaging.
- Cost Effective: Bundle films are typically less expensive than standard shrink films.
- Great for Heavier Products: Bundle wrapping works exceptionally with heavier products because of the high-strength film.
- Greater Variety: Bundle wrapping can give consumers product variety (think multiple flavors) in a single SKU.
- Protective: Holds multiple units securely together to reduce product damage.
- Space Optimization: Helps to optimize the pallet stacking warehouse and retail space.
Cons:
- Limited Item Usage: Bundle wrapping is not typically suitable for irregular shaped items.
- Added Costs: Changeovers from one SKU to another can be extensive, leading to added costs related to startups.
- Bulky: The equipment used for bundle wrapping requires significant use of space and power, so be aware of added charges that may be incurred for machine usage.
- Not Sealed: Bundle wrapping does not provide a total seal of the product, which may be important in some situations.