Making a Difference at the Margins
Because club store customers are highly value-driven, club stores must apply pricing pressure to their vendors and the brands that they feature. With pricing pressure across the supply chain, co-packagers must carefully manage material costs, labor efficiency, and waste to maintain sustainable margins for their operations and for their customers as well.
Packaging Complexity
Club packaging can involve complex configurations such as variety packs, tray-and-shrink bundles, or custom club-specific cases. These formats may require specialized equipment or additional handling steps that only experienced co-packers can deliver.
Club store packaging often requires custom-case sizes, specialized materials, and/or specific pallet footprints. Brands that are aligned with club store production capabilities and cost targets with benefit from a co-packaging partner who is as well.
Strict Compliance Expectations
Retailers, including club stores leave little room for error on the part of consumer brands. Non-compliance can result in chargebacks, rework, or delays, making robust quality systems essential. That’s why it’s such a big advantage for brands to work as a partner with a team that has earned Excellent SQF scores at all of our stand-alone facilities. The same rigorous standards and third-party validation that our near-perfect scores represent shines through in the processes and care we use to handle all of our customers’ jobs.
A Collaborative Approach
At all our Wheelhouse locations, we view club store packaging as a strategic partnership—not just a packaging project. Our team works closely with customers early in the process to evaluate packaging concepts, material options, line capabilities, and total landed cost before production begins.
By aligning operational realities with retailer expectations, we help brands enter and scale in the club channel with confidence.
Club store packaging presents both opportunity and complexity. With the right planning, experience, and execution, it can become a powerful driver of volume, efficiency, and long-term growth. We have the right experience to help make your club store experience rewarding for brands and consumers. We’d love to connect and discuss.