With 85% of retail sales expected to be from traditional channels rather than from e-commerce, there’s a tremendous amount of variety in packaging these traditional retailers can require for club displays for a Sam’s and Costco or bundle packs for a Wal-Mart, Target or Kroger. Also, it’s worth noting that increasingly, retailers offer their customers both an in-store, an on-line buying option, or maybe even BOPIS (buy online pick-up in store). So, while the exact percentages of e-commerce vs. traditional may fluctuate, in an omni-channel world, flexibility in jumping from one type of packaging and related SKU to another is is king.
That’s where pro co-packers come in. Our CPG customers at South Atlantic, Versatile and ProStar are needing more and more skill, agility, capacity and capabilities to give them the flexibility they need to keep both the virtual shelves and the brick and mortar shelves ready for consumers.
Our five stand-alone locations in North Carolina, Pennsylvania, Florida, Indiana and Texas are within 225 miles of 153 million Americans, which can keep CPG transit costs lower as we work to get products bundled, blister-packed or end-cap ready for the virtual e-commerce shelf – or main street retailers in 2023.