by Site Editor | Apr 10, 2024 | News
Influencer marketing is surging. We’ve seen one of our customer’s product demand go up 350% overnight due to an influencer promotion, and some estimates call for influencer marketing to grow at a staggering 33% annually for the next few years. Competitor issues seem...
by Site Editor | Mar 15, 2024 | News
Anticipate – Our leading CPG customers are focusing on improving the quality of data for predicting, using internal and external sources, as well as leading indicators when possible. For example, how do recent weather or economic conditions impact volumes for...
by Site Editor | Jan 25, 2024 | News
Changes are coming in 2024, which in the world of contract packaging is nothing new. What’s also not new is that our ability to execute in such a dynamic market will be incumbent upon us continuing to care about our team members and supporting their needs, wellness...
by Site Editor | Jan 25, 2024 | News
The word “fulfillment” can mean different things to different people, including contract packaging or kitting. We like to think of fulfillment as that feeling of happiness and satisfaction for the completion of something, like the fulfillment of a promise. We work...
by Site Editor | Nov 21, 2023 | News
Versatile Packagers’ Executive Directors Bob Vande Weghe and Rick Shave talk packaging with Ellen McAlister and Kelley Higney, executive leaders from The Bug Bite Thing As a super success story of ABC-TV’s Shark Tank, The Bug Bite Thing Founder and CEO Kelley Higney...
by Site Editor | Nov 20, 2023 | News
Per Unit Pricing versus Activity-Based Pricing – What’s the Difference? We are getting asked this pricing question more and more. Co-packers who charge on a per-unit basis will aggregate all the costs, often including project set-up and inventory storage and handling...
